New season · Made for the UK
Easy clothes for slow days.
A considered fashion edit for everyday dressing and the moments that matter.
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The current edit
Pieces to know
From the occasion dress to the pair you’ll wear on repeat.
The spotlight
A different kind of evening dress.
Meet Annah. An asymmetric shoulder, a diagonal slit and a silhouette with just enough drama. Explore the colour and size options on the product page.
Discover AnnahThe way we dress
One wardrobe. More ways to wear it.
Start with a dress
From pared-back denim to occasion-ready maxi lengths, find a shape for the plans ahead.
Build around it
Add trousers, a blouse or a soft knit to give familiar favourites a different feel.
Make it yours
Explore each piece’s available colours, sizes and fit notes before adding it to your bag.
More to discover
The rest of the edit
About Avenelle
Fashion with room for your own point of view.
No homeware, no distractions: just dresses, trousers, tops and knitwear gathered in one place. Get to know the thinking behind the edit.
Our storyBefore you choose
A note on this preview
Prices shown in pounds are indicative. Product photographs are illustrative, and colours or details may differ from the supplied item. Secure card checkout is currently in test mode.
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